Menswear label WOOYOUNGMI continue their artist collaborations for each campaign with this latest one by Clemens Krauss. Titled 'Laughter and Value', 2012, oil on canvas, 190 x 140cm.
Each season WOOYOUNGMI will collaborate with an artist to support their work and allow them to interpret the season's collection. The artist will not only produce a piece of work that will become the print advertising campaign but also exhibit their work in MANMADE WOOYOUNGMI.
These are only the first two in the running series, I absolutely loved their last campaign artwork by Lee Song (below) 'Around The City' (detail), 2011, oli on canvas, 162cm x 130cm and the slight nod to Ed Hopper, one of Lee's favourite artists.