Prada, the key brand that continues to forward attitudes and approaches in fashion, has commissioned three illustrators for it's Spring Summer 2011 sunglasses range. The images, created by Ivo Bisignano, Marcela Gutierrez and Andrea Tarella - to created the campaign "Minimal-Baroque" for the limited edition 500 pairs. The images give off a great playful feel that ties in perfectly with the collection.
The release statement for the limited edition of sunglasses was as follow:
“Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque. The colour combinations: white/blue, white/black and white/honey with the choice of acetate, seamlessly coordinate the lines of the frame front and arms sculpted into rococo curls, whose decoration is the distinctive feature.”
Miuccia Prada, known for her avant garde attitude and the ability to make people expecte the unexpected, continually pushes the brand to the forefront of fashion. The last few seasons of lookbooks have also featured experiments in graphics and illustration, which emphasizes Prada's approach to creative freedom and exercise. Examples below.